CANNABIS EDP LAUNCH : MAROON WORLD FOR MALIN + GOETZ
October 17th – 18th in NYC.
Creative Directed and Produced by Maroon World, the Malin + Goetz Olfactory Dispensary was a two day sensory experience created to celebrate the launch of the newest Malin + Goetz perfume, cannabis EDP.
Inspired by each note of the fragrance, Maroon worked with Director Sonia Malfa to create a one minute film introducing guests to the multi-faceted scent, exploring the various natural states of bergamot, magnolia, pepper, cedar, sandalwood, and patchouli.
An examination of the complex relationship humans have with nature, and the preexisting beliefs we hold regarding cannabis’ place in our lives as an instrument of self-care, the installation was modeled after a modern day growhouse. Inside, guests were invited to taste, touch, and smell each fragrance note, in a curated array of food, organic materials, and cannabis EDP.
Behind the growroom, a dispensary station and pop up shop greeted guests.
Event photos: Paul Quitoriano